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MY LATEST BOOK
PLAYING BY THE RULES

Understanding German Business Culture
“Why they are complaining?” “Why do they treat me this way?” “Why are they offending my team?”
Intercultural misunderstandings are a pain. Fact-oriented cultures and relationship-oriented cultures clash. They have different styles of communication, different views on the same things, and contrary core values. The Germans are fact-oriented. Their habits make doing business with them a challenge.
This book educates managers and professionals on how best to work with Germans and helps them avoid intercultural misunderstandings. It reveals the three key characteristics for consideration to make business with Germans a success: directness – adherence – commitment.
ABOUT MICHAEL
Michael has coached international teams in Germany to maximize the positive effects of cultural diversity. Before that he gained more than 15 years of intercultural experience working for German MNC's across the globe.
Michael explored cultures in Malaysia, India, China, and the US, and analyzed how individuals communicate in complex organizations. His specialties are transformation, global standardization, and intercultural teams.
Michael is a native of Austria and has never seen a university from the inside.
PUBLICATIONS
Playing By The Rules - Understanding German Business Culture
A book that empowers managers and professionals in dealing with Germans and helps them avoid intercultural misunderstandings, so that they can build trust in an intercultural environment and make global projects a success. (World Scientific Publishing, 2021 / Dec)
Aufstand der Lokalfuersten
Article about standardization initiatives in global organizations.
(Harvard Business Review, German Edition, 2010 / Oct)
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